About Me

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About Me ♧

Hi! I'm Taylor, a brand and content strategist based in Metro Atlanta. By day I'm a Systems Manager. I design and manage systems, build processes, and train teams to actually use them. What that means for you is that I don't just bring creativity to my social media work, I bring structure to it. I approach organization with creativity, and creativity with organization.

You might notice the club in my logo. It's a nod to the Queen of Clubs, symbolizing intelligence, passion, inner strength, and creativity. Those qualities show up in everything I deliver: thoughtful strategy, intentional design, and systems that are as beautiful as they are functional.

I've always loved puzzles. Systems management made sense because it's about putting the right parts together. Social media strategy and brand design make sense for the same reason. I'm taking the pieces of your brand, your voice, your goals, and fitting them together into something that actually looks and feels like you.

My approach is simple: clarity first, creativity always. I believe great content starts with a strong foundation. A creative direction that reflects your brand, templates you can use without starting from scratch, and reporting that tells you what's working and why. No guesswork, no overwhelm, just a clear strategy tailored to your goals.

I work with a select number of clients at a time so that every engagement gets my full attention, and so the work I deliver is always thoughtful, never templated.

Well, except for the actual templates. Those are very much intentional.

Experience

  • Marketing works best when it is connected to systems, reporting, and real execution.
    I bring a strong marketing and client strategy background into my CRM work. I have managed client accounts, led campaign execution, built reporting dashboards, and supported new business development. This experience helps me build CRMs and workflows that align with real-world marketing and sales teams.

    Highlights:

    • Managed client initiatives and deliverables across multiple industries

    • Built dashboards in HubSpot and Google Analytics to track KPIs

    • Created and tracked email newsletters and outbound campaigns

    • Supported proposal workflows, lead tracking, and new business support

    • Developed content systems and campaign planning structures that improve consistency

  • From Salesforce champion to HubSpot administrator, I build CRMs that teams actually use.
    My career started in sales, living in Salesforce every day. From there, I transitioned into HubSpot and marketing operations, and today I work at the intersection of CRM administration, workflow automation, and scalable internal systems for small to medium-sized teams.

    Highlights:

    • HubSpot CRM administration across sales, marketing, and client services

    • Workflow automation, pipeline structure, lifecycle stage management, and lead routing

    • CRM governance, data hygiene, reporting dashboards, and documentation

    • User enablement and trainings that improve adoption and process consistency

    • Supporting CRM strategy, integrations, and delivery workflows for agencies and service teams

  • I learned CRM from the inside, as the person actually using it to drive revenue.
    At AT&T, I was a daily Salesforce user managing pipeline, forecasting, opportunities, and enterprise accounts. I became the Salesforce Champion for a 40+ person regional team, leading trainings and acting as a liaison between our team and Salesforce enablement. That experience taught me how CRM impacts adoption, accuracy, and results.

    Highlights:

    • Daily Salesforce user for accounts, opportunities, forecasting, and pipeline stages

    • Salesforce Champion for a regional team of 40+ sales professionals

    • Led recurring Salesforce training calls to improve adoption and data quality

    • Liaison between sales teams and Salesforce enablement during platform updates

    • Supported enterprise sales initiatives including a 650+ site rollout and tracked upsell activity

Contact Me.