Welcome to my sample studio! The projects below are fictional brands crafted to highlight my style, creativity, and process. They aren’t real companies, but they show exactly what I can design for you.
If you’re ready to build something beautiful together, head to my Fiverr page.
Design Brief
Company Name:
Focal Point
Company Description:
We are a company that produces timeless skiing equipment. We pride ourselves in our loyal fan base. Our target audience is millenials. We want to convey a sense of bravery, while at the same time being down-to-earth.
Job Description:
You must create a billboard advertisement for the company. The ad should have a catchy tagline and stand out from their competitors. They would prefer a luxurious design, and would like you to use the brand color, which is grey. Take into account the client's preferences and values.
Project Brief
Client Concept: Bluebonnet Gardening
Industry: Local Gardner
Location Inspiration: Texas
Bluebonnet Gardening was presented as a simple prompt to design a brand identity kit. The only direction was the business type and city, opening space for creative interpretation.
Project Brief
Client Concept: Baby Blue’s Butcher Shoppe
Industry: Local Butcher / Specialty Food Retail
Location Inspiration: Memphis, TN
Baby Blue’s Butcher Shoppe was presented as a simple prompt to design butcher shop packaging. The only direction was the business type and city, opening space for creative interpretation.
Challenge
Develop visual packaging for a Memphis butcher shop — without an existing identity. This required imagining the company’s personality, values, and visual voice based solely on a loose prompt.
Solution
I elevated the assignment from packaging design into a full brand development exercise. I created:
• A primary logo + two alternate logo variations
• A Memphis-inspired illustration style and custom pig graphic
• A refined color palette rooted in vintage Americana tones
• A complementary font system pairing script character with structural sans serif
• Mood board and visual direction tying in historic butcher signage and Southern street culture
• Branded pattern work suitable for butcher paper, stickers, and bags
• Packaging layouts and mockups for real-world application
Design Brief
Company Name:
Pinwheel
Company Description:
We are a company that makes electric scooters with an emphasis on sustainability. Our target audience is women. We want to convey a sense of bravery, while at the same time being kind.
Job Description:
You must create a logo using the information given in this brief. They would prefer a lettermark that uses the color orange. The logo will be used on the company website. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.
Design Brief
Company Name:
Quirk
Company Description:
Quirk builds high-performance, automation-forward buses designed for millennial travelers. The brand tone blends an air of mystery with a friendly and approachable feel.
Job Description:
Create a clean, modern combination mark logo that reflects Quirk’s focus on innovation, automation, and millennial appeal. The primary brand color should be orange, and the final design must be suitable for large-scale printing on the side of vehicles. Your goal is to balance the company’s mysterious vibe with a look that still feels welcoming and trustworthy.
Design Brief
Company Name:
Rocket
Company Description:
We are a company that produces affordable marathon running equipment. We pride ourselves in our knowledge of the sport. Our target audience is adults. We want to convey a sense of faithfulness, while at the same time being professional.
Job Description:
You must create a logo using the information given in this brief. They would prefer an abstract logo mark that uses the color yellow. The logo will be embroidered on uniforms. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.
Design Brief
Company Name:
Offsides Soccer Stadiums
Company Description:
We are a company that produces affordable soccer stadiums. We pride ourselves in our worldwide reach. Our target audience is men. We want to convey a sense of nostalgia, while at the same time being approachable.
Job Description:
You must create the total branding package. This includes creating an appropriate brand name, a consistent visual system, and of course a great logo.
