Community Event Strategy — Roots to Racquets Halloween Mixer
Role: Event Strategy Lead • Focus: Community Engagement & Social Play Design
The Halloween Mixer brought together 12 families (around 30 participants) for a fun, welcoming, Halloween-themed tennis event designed to strengthen community connection and increase Roots to Racquets’ visibility. I led the event concept, communication, and on-court execution, creating a family-friendly experience that blended themed games, social play, and approachable instruction.
Brand Design & Website Development — Tennis with Taylor
Role: Brand Designer & Creative Strategist • Focus: Visual Identity, Website Build, Community Positioning
I created the full brand identity and website for Tennis with Taylor, a modern, welcoming coaching brand built to serve adult beginners and returning players. The project included color palette development, typography selection, logo direction, visual voice, and a Squarespace website structured to attract new clients and support future programs.
