BRAND FOUNDATION

Timeline: 6-8 weeks

What's Included:

• Complete brand strategy session (90 minutes)

• Target audience profiling with personas

• Competitive market analysis

• Unique value proposition development

• Mood board development (2-3 directions)

• Complete visual identity system:

  • Primary and secondary logos

  • Color palette with hex codes (5-8 colors)

  • Typography hierarchy (3 fonts)

  • Iconography and supporting graphics

• Brand voice and messaging framework

• Brand guidelines package (25-30 page PDF)

• Brand strategy presentation deck

• Digital brand asset library (all file formats)

Perfect for:

• New businesses launching properly

• Established businesses needing a rebrand

• Businesses ready to scale and need consistency